The significant and rising cost of postsecondary education paired with public sentiment that increasingly questions its return on investment makes it more important than ever for College Now to be a strong and consistent voice about the value of postsecondary education. For some, it can be hard to envision the long-term benefits of making a multi-year investment in education when there are many highly visible examples of peers gaining success online and through immediate employment following high school. The reality is, however, that most available jobs in Ohio require a two- or four-year college degree, leaving a gap in understanding regarding the value of developing a post-secondary education strategy.

As a result, College Now is uniquely positioned to articulate the multiple postsecondary options available to individuals of all ages — opportunities that align with their individual career interests, skills and timelines — and to help make those opportunities broadly accessible and affordable.

Elevate the critical role that postsecondary education and career planning plays in improving outcomes for individuals and the region’s economic health.

Stakeholder research reinforced the need to increase the public’s understanding of the importance and value of postsecondary education for long-term individual and collective economic security. As the national narrative around higher education continues to cast doubt on the value of postsecondary education, College Now has a key role to play in ensuring individuals and families have accurate information about the return on investment of postsecondary education so they can make decisions that best align with their goals and financial reality.

Increase awareness about College Now’s mission, core programs and impact among thought leaders and decision makers.

College Now’s rapid growth over the past decade means many key thought leaders and decision makers are unaware of the varied services the organization delivers and its broad reach in Northeast Ohio. While the brand still rates high among these audiences, it will help College Now’s short- and long-term work to fully convey how its robust programs work together in support of its mission and the impact College Now has on beneficiaries of all ages and backgrounds.